How much do TikTok advertisements cost?” TikTok ads cost may be more expensive than other social networks, but ultimately it depends on many factors.
TikTok ads start starting at $10 per CPM. AdAge late 2021 reports that TikTok ads can cost anywhere from $60,000 to $120,000 depending on the ad format and its duration.
Even though the ad cost may be prohibitive to small businesses, there are still many other options available to advertise on TikTok. You can also use TikTok’s paid advertising program to find the best fit for your program.
See Also: What Is Social Advertising?
Factors Influencing the TikTok Ads Prices
There are several factors that can influence the cost of your TikTok ads.
Ad objective: Traffic, conversions, or app installs
Bidding Method and Amount
Audiences based on gender and location (age, language, interest, connection types, OS versions)
- Your industry
- Advertising Formats*
Ad Formats can have a big impact on how much TikTok ads cost. Let’s look at these more.
Types and formats of TikTok ads
TikTok provides 5 ad formats.
- Ads for In-Feed
- Branded Takeover
- Branded Hashtag Challenge
- Branded Products
Here are the details of each type:
Ads for In-Feed
In-Feed advertisements are the same as ads you see while scrolling through Instagram. They appear as the user scrolls down the For You section on TikTok. In-Feed Video ads can last 9 to 15 seconds. To increase your conversions, you may also include a call to action.
You can link to your website (to increase web traffic), to your online store (to increase sales), to a landing page (to increase subscriberships) or to your homepage (to boost subscriptions to the service). Call-to-action options are endless. You can include multiple calls to action if you so desire.
TikTok users can interact with the videos via In-Feed ads by commenting, liking, sharing and sharing. In-Feed advertisements are a good option if you want your followers to be more engaged.
TikTok ads branded as “Takeover” appear right after the user opens the app. The ad would be displayed as a fullscreen video on the user’s device.
This ad format works better than In-Feed ads because the user’s first impression of your ad when opening the app is your ad. You can have your ads appear on For You pages as videos, GIFs and still images.
It is possible to also add a clickable URL that directs users towards a Hashtag challenge within your app or to an external landing page.
Brand Takeover Ads must be considered exclusive. This means that users will see only one Brand Takeover advert per day. Brand Takeover ads are therefore expensive.
TopView Ads work very similarly to Brand Takeover Ads. In TikTok TopView Ads only appear five seconds after users open an app.
It is TikTok’s longest video advert format. TopView videos are as long as 60 seconds. The videos are full-screen and include sound and auto-play. You can add links from internal and external pages to the ad.
TopView ads usually include a product description and a call for action to send people directly to a landing page.
Branded hashtag challenge for TikTok Ads
Branded Hashtag Challenges, also known as sponsored hashtag challenges, are featured on TikTok’s Discover Page.
If a user clicks on the sponsored #hashtag, they will be redirected to a landing page with the sponsor logo, website link, and challenge description as well as the most-viewed hashtag videos.
The only problem with this ad format? It’s a high price. TikTok may charge up to $150,000 for you to be featured under the Discovery banner.
The good news? You don’t need to spend much money to start a Branded Hashtag Challenge. You don’t have to use TikTok advertising, but you can partner up with influencers for the promotion of your branded #hashtag.
This format allows brands to personalize their ads by using AR filters. You can also create your own filters directly in the app.
Branded Effects will add personality to your ads. Your goal is to attract the user’s interest and to encourage them to perform a particular action. Use stickers and augmented reality to increase engagement in your ads.
The Best Way To Lower Your TikTok Ads’ Cost? You should hire someone who can do it
A qualified marketing partner is necessary to maximize the performance of your TikTok ads. Additionally, extensive creative testing is required. This is critical for user acquisition campaigns. It is essential to put emphasis on the development of a creative strategy, as well as competitive analysis, in order to succeed.
B split testing data is interpreted from creative will help your team deliver better creative. Feel free to contact us with any questions.
TikTok ads also will be evolving. We want to make sure you are up to date with the most recent changes and strategies so that you can succeed. Learn more about our services for advertising support here.